stealhooks.Jefferson Fisher went from 40,000 views to 7.2 million followers.
We took apart all 993 of his Instagram videos: the hooks, the 55-second structure, the re-posts and the sales moves. Every number has a source. And a prompt turns it into hooks and scripts for your own niche.
What's inside, in 100 seconds.
Tips are everywhere. Data isn't.
You've watched hundreds of creators. You still don't really know what made them grow. Most advice is a guess. We counted instead.
Everything he posted.
Plus his websites, his book and his $497 course.
Three findings. The how is inside.
Median views of his videos that open with “What to say…”. His hooks name a moment in three to eight words.
Inside: every formula and its numbers
His biggest videos follow the same shape, almost to the second. Hook, three points, a recap, the same closing line.
Inside: the shape, second by second
Almost a quarter of all his Instagram views came from videos he had already posted once.
Inside: what he re-posts and when
Four things. All of them real.
29 pages. His whole growth, with the numbers.
- The turn: from lawyer jokes at 40,000 views to “what to say” at millions
- His hook formulas, with median views for each
- The 55-second skeleton, marked second by second
- The topics that win and the ones that don't
- Re-posts, platforms, and how he makes money
- A 30-day plan and his structure applied to four niches
- 40 of his strongest hooks, each with a link to the video
13 minutes. Step by step, with his own clips.
- Cold open: 20.6 million views, one phone, one truck
- The turn
- The hooks
- The 55-second skeleton
- The topics that win
- Where he leaves views on the table
- How the attention turns into money
- The part that cost him nothing
- His path, and what to take from it
All 993 of his videos in one table.
- The first line he says, word for word
- The title on the first frame
- The hook formula and the topic
- The moment each video is about, and his points in short
- Views, comments, re-post marks and a link to every video
Three CSV files. They open in Google Sheets, Excel or Numbers.
| # | Views | First line | First-frame title | Formula | Topic |
|---|---|---|---|---|---|
| 1 | 20,570,521 | What to say? When someone belittles you. | What to Say When Someone Belittles You | What to say when… | disrespect & insults |
| 2 | 15,713,473 | How to be more assertive in your conversations. | How To Be More Assertive | How to + verb + a person or moment | confidence & assertiveness |
| 3 | 15,424,688 | How to talk to a narcissist. | How to Talk to a Narcissist | How to + verb + a person or moment | narcissists & manipulators |
| 4 | 15,307,875 | How to respond to I was just joking. | How to Respond to “I Was Just Joking” | How to + verb + a person or moment | disrespect & insults |
| 6 | 14,076,797 | How to respond to gaslighting. | How to Respond to Gaslighting | How to + verb + a person or moment | gaslighting & lies |
| 7 | 13,189,109 | Three rules for arguing with a narcissist. | 3 Rules for Arguing with a Narcissist | Number list (three rules / signs / responses) | narcissists & manipulators |
| … | … | 986 more rows |
His patterns, turned into hooks for your niche.
Paste the database into ChatGPT, Claude or any AI chat you use. Add four lines about your niche. In a few minutes you get 20 hooks, each modeled on one of his videos, and 5 full scripts in his 55-second structure.
- My niche: personal trainer for busy moms over 35
- My audience and the problems they have: moms with kids and a job who have no time, feel guilty about exercising…
- What I sell or plan to sell: a 12-week online coaching program
- How I film: phone at home, sometimes in the gym
- What to say when they judge your plate.
- How to respond to “Must be nice.”
- What to say when they push food.
- How to leave when your kid cries.
- How to respond to “You were thinner before.”
- What to say when your husband brings donuts.
Real pages.
For anyone who talks to the camera.
- Coaches and therapists
- Fitness trainers
- Beauty specialists
- Marketers and small business owners
- Anyone building a personal brand with short videos
You don't need to be in his niche. The book applies his structure to coaching, fitness, beauty and marketing, and the prompt writes hooks and scripts for whatever niche you enter.
Not for you if you want a trick that works overnight. This is how one creator grew from 2022 to today, with the numbers to show it.
Pick what you need.
- The book, 29 pages (PDF)
- 40 of his strongest hooks, each with a link
- A 30-day plan and his scripts in four niches
- The book, 29 pages (PDF)
- The video breakdown, 13 minutes (MP4)
- The hook database, all 993 videos (CSV)
- The prompt for ChatGPT, Claude or any AI chat (TXT)
One payment. Download right after checkout.
Before you buy.
What exactly do I download?
The book is a 29-page PDF. The full set adds the video breakdown (13-minute MP4), the hook database (three CSV files: all 993 hooks, the top 300 with a full breakdown, and the complete table) and the prompt (TXT).
Which AI does the prompt work with?
ChatGPT, Claude or any AI chat that accepts files. Attach the first two tables; if your chat takes only one file, attach the top-300 table.
Do I need to be in his niche?
No. You take his patterns, not his topics. The book shows his structure in four other niches, and the prompt writes for the niche you enter.
Will I get his scripts word for word?
You get the first line of every video word for word and his points in short. The playbook is about the strategy behind his videos, not copying his content.
Steal the strategy. Not the content.
Get the full breakdown and film your first three videos this week.